by Imane Mourassilo | Feb 19, 2021 | All Articles, Blockchain, Business, Technology, Trending
Counterfeiting has become a phenomenon that is pervasive across almost all countries and industries. Based on the Organisation for Economic Co-operation and Development( OECD), the estimated size of the international counterfeit market accounts for US$509 billion,...
by Imane Mourassilo | Jan 14, 2021 | All Articles, Blockchain, Business, Technology, Track & Trace, Trending
The global smart packaging industry has rapidly grown within the last few years, and it is anticipated to increase by $20 billion by 2024. Product packaging is the first thing customers come across while shopping. According to paper worker’s research, 1/3rd of...
by Imane Mourassilo | Nov 27, 2020 | All Articles, Blockchain, Technology
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs As reported by Business Insider, 1 out of 5 people own a smartphone. This device is not limited to connecting...
by Ruei Yee | Nov 16, 2020 | All Articles, Blockchain, Technology, Track & Trace
In the previous article, we discussed how halal products became a concern to Muslim consumers due to the emergence of unauthentic halal certificates and inadequate information presentation on food products. Similarly, to non-Muslim consumers, the recent rise in...
by Ruei Yee | Nov 2, 2020 | Blockchain, Business, Technology, Track & Trace
Impression makes a huge impact on a consumer’s decision in a product. In Marketing, there is a term known as the First Moment of Truth (FMOT). It simply decribes the first 3 to 7 seconds in which a shopper lands his eyes on a product in a store. Within these few...
by Anis | Aug 28, 2020 | All Articles, Blockchain, Tech Talks, Technology, Track & Trace
Brandtag – Authenticity, Confidence, Engagement “Having an app that would protect your products and at the same time engage with your customers is like killing two birds with one stone, truly a need!” – Rene F. Bernard With Luxtag’s newest application...
