by Imane Mourassilo | Jun 21, 2021 | All Articles, Blockchain, Business, Technology, Trending
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, Apple. If you’re running a business, you might think that attracting new customers is your most crucial mission, and...
by Syafira | Mar 5, 2021 | All Articles, Blockchain, Business, Tech Talks, Technology, Trending
To thrive, a brand or company needs to secure their product, hence, they gain trust from their respective customers. Smart packaging is an initiative that can boost a business, especially when integrated with the concept of Product Citizenship into their product...
by Imane Mourassilo | Feb 19, 2021 | All Articles, Blockchain, Business, Technology, Trending
Counterfeiting has become a phenomenon that is pervasive across almost all countries and industries. Based on the Organisation for Economic Co-operation and Development( OECD), the estimated size of the international counterfeit market accounts for US$509 billion,...
by Imane Mourassilo | Jan 14, 2021 | All Articles, Blockchain, Business, Technology, Track & Trace, Trending
The global smart packaging industry has rapidly grown within the last few years, and it is anticipated to increase by $20 billion by 2024. Product packaging is the first thing customers come across while shopping. According to paper worker’s research, 1/3rd of...
by Imane Mourassilo | Nov 27, 2020 | All Articles, Blockchain, Technology
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs As reported by Business Insider, 1 out of 5 people own a smartphone. This device is not limited to connecting...
by Ruei Yee | Nov 16, 2020 | All Articles, Blockchain, Technology, Track & Trace
In the previous article, we discussed how halal products became a concern to Muslim consumers due to the emergence of unauthentic halal certificates and inadequate information presentation on food products. Similarly, to non-Muslim consumers, the recent rise in...
