LuxTag had successfully conducted its first webinar on Product Citizenship: Empower Your Product to Protect and Promote Your Business on the 21st of April 2021. Rene Bernard and Jeff McDonald, both co-founders of LuxTag were the speakers, moderated by Imane Mourassilo, LuxTag’s Marketing Executive.

The free webinar attracted registrants mainly from Malaysia and Indonesia, while also welcoming those coming from India, Thailand, California, United States, Egypt, United Kingdom, Venezuela, Morocco, Russia, and Italy, which may be stimulated by the international nature of LuxTag members and connections ourselves.

The main highlight of the webinar was smart packaging, which is the heart of product citizenship. Jeff took the part to explain how smart product packaging was developed with the aid of QR codes, NFC tags, and ultimately, blockchain.

Jeff describing the evolution of product packaging

Jeff describing the evolution of product packaging

Rene proceeded with the second highlight of the webinar, a demonstration on the self-implementation of smart packaging. For demo purposes, he suggested web applications that were either free or provided a free-trial period to generate engaging, attractive, and trackable QR codes. He also pointed out careful considerations to take note of while generating DIY QR codes. 

Rene presenting a QR code that was generated with the demonstrated toolsAlthough DIY smart packaging is doable, doing it for a large batch of products is not very practical. So, Rene announced the soft launch of LuxTag’s flagship SaaS, BrandTag which can save all the DIY hustle, and invited the attendees to sign up for BrandTag’s one-month free trial

Imane opened up a Q&A session at the end of the webinar and the speakers entertained all curious questions from the attendees. Before waving goodbye, Imane hinted that LuxTag will be conducting more webinars in the near future.

If you missed the webinar, you can watch it here and stay tuned for upcoming webinars to gain exclusive privileges as attendees.

Let your product do the work for you.

Combating counterfeiters is exhausting, we get it. That’s why we developed BrandTag. With BrandTag, your products will promote their authenticity and protect themselves from being counterfeited, with just a scan!

Related Post