“For my brands I have a king and a queen. The king is my customer and the queen is my product and my job is to make them fall in love. And so anywhere my king goes, I will bring my queen.” — Jean-Claude Biver, Watchmaker
A popular online magazine, HODINKEE features the most crucial updates and reviews on the watch industry. The magazine invited watch manufacturers, collectors, and admirers from all around the globe to attend their grand 10th Anniversary Weekend. HODINKEE gathered exclusive watch enthusiasts and during the three days, spoiling them with alluring talks, presentations, panel discussions, and events all devoted to watches. As the host stated, the event was made to share their happiness and business success with friends.
LuxTag®, as a digital tagging solution provider for luxury brands, couldn’t resist the honor to participate in the memorable HODINKEE anniversary event. Our Business Development Director Pablo Guerra represented LuxTag in front of top-tier watch industry stakeholders. We were enthusiastic to attend all the presentations and discussions, as the event held an exclusive opportunity for the LuxTag team to enhance our expertise in the deluxe watch industry and accordingly learn more about its primary principals.
Jack Forster (Editor in Chief at HODINKEE), François-Henry Bennahmias (CEO of Audemars Piguet), and Wilhelm Schmid (CEO of A. Lange & Söhne)
Ben Clymer (Founder of Hodinkee) and Omega CEO, Raynald Aeschlimann (CEO of Omega)
Surprisingly, in today’s digital age, consumers still choose a valuable mechanical watch rather than a factory-made short-lived digital one. CEOs of the most notable watch brands claimed that provenance and the perceived value of an asset make it priceless, especially, if it earns legacy which tremendously increases its importance.
The watch industry representatives also explained that the main threats facing the sector are counterfeit, theft, the loss of essential data, and the lack of authentication. For LuxTag, as a brand which ensures everlasting legacy, it was a proof that we are on the right path and that our service is in high demand. We are delightful to attend grand events such as HODINKEE 10th Anniversary Weekend and express our interest in the luxurious item industry.
®“LuxTag”, Trademark registered.