DeFeet & LuxTag Collaboration
LuxTag®, an anti-counterfeit and brand protection solution provider based on blockchain-technology, is to initiate the development of a next-generation web application for DeFeet, a 25-year-old socks and accessories manufacturer. In the wake of the proliferation of highly sophisticated counterfeit products, aging logistics service systems, and recent development in blockchain technology, DeFeet has engaged with LuxTag to begin the development of a next-generation web application that will be packed with blockchain-enabled features. DeFeet’s VP of Marketing, Paul Willerton mentioned that consumer goods equipped with blockchain technology will allow authentication, warranty, repair and loyalty reward, all accomplished in one scan.
Socks on the blockchain
The joint-partnership development to provide a new technology platform, signed by both DeFeet and LuxTag, will see an expected delivery date in 2Q/2018. It will help enhance the DeFeet-customer engagement and at the same time maintain a lasting relationship through the traceable and verifiable identity of the owners, products, and manufacturer. Specifically, we will see the development of a web application system that is supported by LuxTag blockchain technology. Initially, the LuxTag solutions will be applied to specific product lines, which will be expanded over time.
The deployment of such a blockchain-enabled web application is anticipated to enhance the engagement and experience of DeFeet’s users, starting from the recently launched DeFeet-Barnstormer ambassador program (Instagram: @defeet_barnstormer). The program rewards adventurous cyclist members that sign up to their “missions” and complete it. What this means is that the DeFeet-Barnstormer members will benefit from loyalty rewards and increase in warranty, among other benefits (to be offered by DeFeet).
Notwithstanding, the LuxTag-developed system will also serve as a platform for future expansions in DeFeet’s strategy in user identification, counterfeit detection, geo-location mapping of a user base, and logistics of DeFeet products distribution, from the manufacturer to end consumers. The developed system will also ensure an easy adoption and seamless user experience, which is an integral part of the manufacturer-client engagement experience.
Click here to read about it on DeFeet press release.
DeFeet is a manufacturer of performance socks and accessories for outdoor activities, founded by Shane Cooper. The company has 25 years of history in business and is constantly evolving and experimenting with cutting edge materials and technologies.
To learn more about DeFeet, please visit www.defeet.com and the www.barnstormers.cc portal. Contact Shane Cooper at [email protected] or Paul Willerton (brand manager) at [email protected] for more information.
LuxTag is an anti-counterfeit and anti-theft solution provider, utilizing the state of the art blockchain platform called NEM. The blockchain-powered service issues digitized certificates of authenticity for tangible products and, under the hood, links these to brands and owners through multi-signature smart contracts. The LuxTag technology provides additional business intelligence through innovative means of enhanced customer engagement.